A white paper is a persuasive document that uses facts and logic to promote a product, service, or solution to a problem.
A white paper isn’t an advertisement, brochure, case study, direct mail piece, or flier. It doesn’t sell your product or service.
A white paper never mentions how your customer will feel when using your service or product.
Instead of making a sales pitch, an effective white paper provides useful, practical, and educational content.
A strong white paper can be used to generate leads, develop prospects, and spread the word about your company.