How can I know if my company could benefit from a white paper?
Consider the following questions:
- Does your company sell something relatively new?
- Does your company sell something relatively complex?
- Does your company sell something relatively expensive?
If you answered yes to one of these questions, your company could probably use a white paper. If you answered yes to two or three questions, your company could definitely use a white paper.
What is your fee?
US$3.000 for researching, writing, and editing.
Does that fee include illustration and design?
No. I can provide this service for an additional fee.
What are your payment terms?
One-third of the fee is payable before I begin work.
One-third is payable upon delivery of the first draft.
One-third is payable upon final delivery.
How long does it take you to write a white paper?
It depends on how quickly you and your collaborators review the drafts of the document. But usually, a white paper is written in 5 to 6 weeks.
What happens after I pay you the first advance?
- I put together the team: the contact person at the company, experts and reviewers, and myself as the writer.
- I make the first call (or e-mail) to the contact person. During this call or e-mail, we select the theme, identify the ideal reader, establish the goal of the white paper, and choose consulting experts.
- I prepare the white paper plan, and I circulate it among the team.
- I review all of the background from the company, and I look into the sources proposed.
- I write a one-page executive summary and circulate it for the team’s approval.
- I write the first draft and then distribute it among the team.
- I make revisions based on the team’s feedback and circulate the second draft among the group.
- I make additional revisions as necessary and send this version to the professional editor.
- I send the final edited version to the team.
- I gather and check information sources so the company can know where I got the information.
- I conclude the project.
If I want to add a reviewer after the project has started, can I?
You must choose the reviewers during the first step of the process. Anyone you add to the team after that can delay the normal progression of the process, and that may mean more work for me. But to answer the question: Yes, you can add another reviewer to the team, but I will charge an additional US$500.