White paper is the king of contents; is the ultimate expression of content marketing. So, writing a white paper, which helps you to understand a topic, solve a problem or make a decision, is a real challenge. It is not an easy task.
Unfortunately, not everyone who writes white papers understands this.
And so it is common to see documents:
- inclined to sell (information not useful)
- very superficials (no evidence or statistics), or
- focused on the seller (not the customer)
What sets me apart from other writers?
I read books and articles about white papers and content marketing for companies.
I hear podcasts, too.
That allows me to write white papers that solve customer problems.